Report: Interactions and conflicts of interests between prescribers and medical sales representatives (MSRs) regarding prescribing and drug promotion practices in Karachi, Pakistan

Page No: 687-695

By: Atta Abbas Naqvi, Fatima Zehra, Nabeel Khan, Rizwan Ahmad, Ken McGarry

Keywords: Pharmaceutical, sales, promotion, prescribing, drug, detailing, Pakistan

DOI : 10.36721/pjps/32/2/01.03.2019/4032/687-695

Abstract: Pharmaceutical drug promotion practices are found to have potentially controversial ethical standards